01

Breakside

Role
Design
Team
Ty Palmer
Tim Sproul
Peter Metz

Breakside is beloved by beer geeks. They’ve won award after award for their beer but their visual identity was holding them back from a wider market. Our team at Sockeye elevated the Breakside brand experience to match the quality of their brews.

Breakside loves to experiment, and they’re constantly releasing new specialty beers – usually with inconsistent branding. To help their specialty bottles feel like a part of the Breakside family, we created a system of labels that puts their logo front and center. The buyer may not know the beer, but they'll trust the brand.

Some designs I liked were left on the cutting room floor. Big thanks to Ty Palmer for the custom lettering on the left-most Wanderlust label.

Shout-out to the uber-talented Ty Palmer for the blood sweat and tears that went into the designs; the always poetic Tim Sproul for the superb writing and creative direction; and the peerless Peter Metz for the executive creative direction.