Shoppers at the Sequel Apparel resale clothing store don’t have to sort through mounds of leftover garments to find a gem, the boutique distinguishes itself from other secondhand stores by stocking its shelves with consistently top-notch used clothing. This sense of quality is carried through to the store’s identity with an approachable, yet polished logo. The Sequel Apparel name implies a second story, a new life for the clothes with their new owners and this notion is mirrored in the two facing canaries — the birds have a personal significance to the owner. An extra touch of elegance is found in the storefront with the added flourishes adorning the logo. In keeping with the store’s commitment to a low ecological footprint, the merchandise tags, business cards, and letterhead are printed on recycled paper with soy-based inks.
