Shown here is a custom homepage takeover of OregonLive.com created for the Kona Brewing Company to promote Pipeline Porter for the winter months. The wallpaper plays off the iconic advertisement series “Lovely Day for a Guinness” but turns the concept on its head, appealing to the hardy nature of people in the Pacific Northwest by showing a lei-clad woman surfing a snow-filled mountain. Who couldn’t use a little sun-filled beach culture in the midst of a rainy, gray winter in the Northwest?
